When Fugazzi's founder Bram Niessink aimed to strengthen his perfume brand, MADEBYSEM STUDIO joined the project after an introduction by Ron Simpson. We conducted an intake session to understand the brand’s identity and audience, refined the logo, developed a visual identity, and created a brand book. We also provided creative direction for photoshoots on Ibiza, designed a product booklet, and ensured consistent typography and branding across platforms. We collaborated with Irina Ruimgaart to guarantee a consistant brand presense. Fugazzi is now sold globally, with a flagship store in Amsterdams 9-Straatjes and availability at retailers like Skins Cosmetics and Bijenkorf.
When Fugazzi's founder Bram Niessink aimed to strengthen his perfume brand, MADEBYSEM STUDIO joined the project after an introduction by Ron Simpson. We conducted an intake session to understand the brand’s identity and audience, refined the logo, developed a visual identity, and created a brand book. We also provided creative direction for photoshoots on Ibiza, designed a product booklet, and ensured consistent typography and branding across platforms. We collaborated with Irina Ruimgaart to guarantee a consistant brand presense. Fugazzi is now sold globally, with a flagship store in Amsterdams 9-Straatjes and availability at retailers like Skins Cosmetics and Bijenkorf.
When Fugazzi's founder Bram Niessink aimed to strengthen his perfume brand, MADEBYSEM STUDIO joined the project after an introduction by Ron Simpson. We conducted an intake session to understand the brand’s identity and audience, refined the logo, developed a visual identity, and created a brand book. We also provided creative direction for photoshoots on Ibiza, designed a product booklet, and ensured consistent typography and branding across platforms. We collaborated with Irina Ruimgaart to guarantee a consistant brand presense. Fugazzi is now sold globally, with a flagship store in Amsterdams 9-Straatjes and availability at retailers like Skins Cosmetics and Bijenkorf.
